Metropolitan Provisions
Metropolitan Provisions, a broadline food distributor wanted their identity to be bold, memorable and relate to their product distribution via fleet transportation. The letterform combination utilizing an italicized M and swoop to form a P suggest movement. The swoop curving upward relates to the company's vision of future growth in their industry.
Application of Metropolitan Provisions identity to trade show booth, bobtail truck, wearables and giveaway promotional merchandise.
Corporate Standards Manual
Trade Show Manual Cover
