Sevenine Co., Inc.
Sevenine Co., is a Southern California based clothing company. The identity and name is derived from the periodic table with the atomic number 79 and the symbol AU, the element Gold. The diamond shape within the square is composed of stylized letterforms A on top and U on the bottom.
The diamond shape is within a square field of black symbolizing the vast size of the state of California. The concept behind this identity is derived from the perpetually shining sun of Southern California, and it's warm weather summed up in one word Golden.
The stylized letters forming a diamond symbolize the terrain of California, mainly the mountain range and coastline. Only in SoCal can you surf in the morning, and head to the mountains and ski in the afternoon. SoCal is a mecca for the sports enthusiast . The identity is further enhanced by the company's mission statement: "Live in Your Element"
The golden side of life is the primary focus of Sevenine Co. Color Blind, the concept for this t-shirt is opposite of prejudice. It is about the positive characteristics that exist in every person, gold.
Chill is Sevenine Co.
Cannabis is Golden
Burning Earth SoCal Style
SoCal Love
Handmade Surfer Bracelet
